Top 5 Books and Reference Apps in UAE Q2 2022

During the second quarter of 2022, the top five Books and Reference apps on a unified platform in the United Arab Emirates displayed notable performance metrics. Here’s a closer look at their weekly downloads, revenue, and active user trends.

Storytel: Audiobooks & Ebooks experienced fluctuations in weekly revenue, peaking at approximately $5.3K in the first week of April and later stabilizing around $4.5K by the end of June. Weekly downloads saw a gradual decrease from 1.2K in mid-April to 573 by the end of June. The app's weekly active users also showed a downward trend, starting at nearly 5K at the beginning of the quarter and ending at around 4.4K.

Audible: Audio Entertainment maintained strong weekly revenue throughout the quarter, with a peak at almost $10K in late May. Weekly downloads were relatively stable, averaging around 500 to 700. Active users hovered around 5.5K to 6K, indicating consistent engagement.

WebNovel showed a consistent weekly revenue trend, with a notable peak of approximately $1.3K at the end of April. The app's downloads fluctuated, starting at 206 and reaching a high of 415 in mid-May before declining again. Weekly active users saw a rise from 674 in late March to a high of 901 by mid-May, before settling around 775 by the end of June.

GoodNovel - Web Novel, Fiction had a steady increase in weekly revenue, peaking at $1.7K in mid-June. Weekly downloads showed a significant jump from 166 in late March to 529 in mid-June. Active users increased from 2.9K at the beginning of the quarter to nearly 4K by mid-June.

Joyread experienced a stable weekly revenue, ranging between $666 and $1.2K. Downloads increased from 88 at the start of the quarter to a peak of 434 in mid-June. The app's active users also rose steadily from 345 in late March to 713 in mid-June, showing growing user engagement.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.